Talented in online marketing, and networking, technology, and product positioning, Firuze, her husband and were business partner between 1998 and 2015. She is a serial entrepreneur with lots experience about digital marketing, search engine marketing, search engine optimization and startups. Firuze’s educational background includes a B.A. in Economics from Middle East Tech University (1991), One of her first jobs after college was selling and buying Turkish lira as a broker in the Treasury Department of Isbank, but after working 5 years as a broker she decided to adventure her future as a technology entrepreneur with the boom of internet era.
In 1998, Firuze and her husband started the company Utopya, which created the first English-language search engine in Turkey. “It had a great design,” she observes. Utopya wrote six guides including travel, city, cultural, music, books and photos about Asia Minor for the Internet. The guides were published in 2000 by the Turkish Minister of Tourism, included thousands of photos of historic places around Istanbul, and were sold at the World Expo in Hannover, Germany, that year.
In 2003, Firuze and Fethi’s son John was born. After working for three months, she decided she wanted to devote her full time to caring for her son, and stayed at home for two years. Firuze returned to work in 2005, for promoting retail products such as clothing, electronics and finance from hundreds of merchants like Marks and Spencer, Kelkoo and Thomas Cook in the UK on her websites, for a commission.
In 2007, Firuze and her husband founded a company, Affmeter, which built an automatization tool with unique software to aggregate statistics from 70 affiliate networks into one dashboard. Affmeter Software were short listed at marketing award events as éBest Use of Technology” both in the UK and US. In 2012, Affmeter shifted to platform development. Firuze also invited as to be one of the judges at the Affiliate Marketing Awards in the US.
Since the Gokce family moved to Petaluma, California in 2015, Firuze has realized her personal passion to empower young women and startups by becoming active in mentoring.. Firuze is helping two startups (Acrome and Codly) to scales their products and expand into the US market.And she is a member of Tech Bay Area Advocates, which supports entrepreneurs.